On a high level, graphic design visually communicates your brand as well as its products and/or services to prospective customers. The most evident is through the choice of logo, colour palette and typography – known as your corporate identity (CI).
Graphic design is used to make a process more accessible such as designing infographics that distill a lot of information into an easy to understand visual format. Intuitive, easily navigable websites or a streamlined payment portal that gets the task done in as few clicks as possible is the result of expert graphic design.
Expert graphic design also gives your business credibility, authority and trustworthiness that resonates with your target audience. It mirrors the vision and mission of your company. Potential customers are likely to convert because of a professional high quality, easy to navigate website that reflects your quality of product/service.