Infographics & Content Marketing
Infographics
It’s all about your brand!
In a competitive market, strong branding and imagery are the primary visual elements.
This is what tells your brand’s story, assisting your business to ascend the rankings on Google’s SERP.
An infographic is a fun way to blend text and visuals into eye-catching content.
They are a quick, cost-effective way to break down complex topics into easy to understand segments while still keeping an audience’s attention. For example, if you want to present a complex data set of facts and figures, it will be much easier for consumers to recognise and relate to the content through this medium.
Infographics are easily shareable and linkable; therefore, they have the potential to drive more organic traffic to your website, which in turn can improve your search engine rankings. They also offer a cross-platform versatility because they can be exported into a variety of print media formats such as pamphlets, posters and signage.
Approximately 90% of all content communicated to the brain is visual and is processed 60,000 times faster than text? An infographic offers a distinct storytelling element that makes it easier for a prospective customer to comprehend and retain the content.
