With your website and online properties optimised and ready to rank, the next step is to build the actual authority of your site. We achieve this by ensuring that the right people are referencing your brand online. A well-thought-out content strategy complements this process.
SEO has a strong online public relations (PR) focus. In light of this, we create and manage relationships with influential webmasters and master bloggers while simultaneously maintaining a line of sight on the technical authority and trust metrics of every reference; this ensures that only trustworthy people are mentioning you online. We consistently curate your backlink profile, providing the best mix of authority references to scale, which is key to maintaining a sustainable backlink trajectory.
With each reference authority grows as each is essentially seen as a vote; the more you have, the more popular a search engine will deem you to be. The result is that your website is shown for more searches with more traffic obtained over time, particularly from people who previously didn’t know about your brand and are likely to convert.