Analytics & Marketing

Web Analytics Set-up





    Have you heard about website analytics?

    Or is it an entirely new concept for you? No problem. We will explain the basics, outline the benefits of this data tool as well as set up the web analytics and tracking tools required to stimulate your business’ revenue growth and give you a better return on investment (ROI).

    The benefits of having web analytics set up for your business include

    Knowing the sources of your traffic (e.g. organic search; paid search; social media etc.)
    Giving you the ability to segment your audience.
    Allowing you to tailor your communication according to the various segments.
    Creating compelling, targeted media campaigns to compel engagement and conversion.
    Seeing if you are achieving your goals, and if not, use the data to adjust your digital marketing strategy.
    Studying your competition.
    Understanding the type of content that resonates with your audience (e.g. perhaps video ads are gaining more traction than text-based ads.

    By using website analytics, you’ll gain advanced insight into what makes your audience tick, and want to buy what you are selling.

    Return to Marketing
    Services offered:
    • Google Tag Manager
    • Google Analytics
    • Hot Jar
    • eCommerce Tracking
    • Tracking for Paid Media
    • URL Tracking

    Do you want us to set up web analytics for you?

    Please speak to one of our consultants today.

    Your first consultation is free.

    Click Here to speak to one of our consultants
    Pretoria South Africa

    Selati Park, Suite 2
    36 Selati Street
    Alphen Park
    Pretoria 0081

    Cape Town South Africa

    50 Long Street
    Western Cape
    Cape Town
    8000

    Lisbon Portugal

    Rua Santo Amaro 148
    First Floor
    Alcantara
    Lisbon 1300-516