Data Tracking & Marketing

Conversion Tracking

    Event tracking refers to monitoring and analysing user interactions on your website.

    The valuable data plays a significant role in refining organic as well as paid media marketing activities. Conversion tracking (a form of event tracking) indicates a step towards or the completion of an action.
    Events that can be tracked include engagements, ad clicks, as well as downloading of content (video and text-based). We specialise in using Google Tag Manager – a tool that allows us to introduce tracking to specific events.

    Tracking is generally linked to paid media ad campaigns. It provides us with a method to follow the users’ path to conversion. The strengths and weaknesses of campaigns can be found via event tracking, and ways to improve overall performance may be extrapolated.

    Event tracking is a core part of any analytics procedure. Having the ability to follow the way users engage with your website is not only informative of how people view your product and your website but sets the tone for future optimisation practices.

    Return to Marketing
    Services offered:
    • Google Tag Manager
    • Google Analytics
    • Hot Jar
    • eCommerce Tracking
    • Tracking for Paid Media
    • URL Tracking

    Are you looking for conversion tracking for your website?

    Please speak to one of our consultants today.

    Your first consultation is free.

    Click Here to speak to one of our consultants
    Pretoria South Africa

    Selati Park, Suite 2
    36 Selati Street
    Alphen Park
    Pretoria 0081

    Cape Town South Africa

    50 Long Street
    Western Cape
    Cape Town

    Lisbon Portugal

    Rua Santo Amaro 148
    First Floor
    Lisbon 1300-516