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There are always going to be a significant number of competitors in an industry looking to grab your piece of market share. Website innovation and outreach proactivity are, therefore, vital to attract and retain a loyal customer base. You must stay on the cusp of – and be ready to implement – e-commerce trends as well as changes in customer expectations and behaviour. Each trend needs to be analysed, interpreted and adopted appropriately to drive traffic, generate leads and increase sales.
E-commerce has transformed the way we shop; this has, in large part, been influenced by the advancement in mobile technology. The reality is that customers have developed expectations that businesses need to be satisfied. An e-commerce store should have the same capabilities of its brick-and-mortar counterpart such as streamlined return policies, product stock and excellent customer service.
The overarching objective should always be focused on ‘how can I make my customers’ shopping experience better?’ Take time to really understand your customer base, and in so doing, forge a long-lasting relationship with them. Remember that your brand is more than just the product(s). It’s also about creating emotional connections. This is the key to standing out in a competitive marketplace.
The use of mobile devices for product/service searches has increased by 80% over the past two years. It only makes sense that e-commerce businesses have to be “available” via mobile.
Whether you develop a specific app or simply make your current website responsive, being mobile-friendly is just no longer an option. Get a good developer who can take your site mobile or create an app that you can encourage customers to download and use.
Personalising the online shopping experience is the key to keeping customers coming back satisfied. People shopping online want help to seek out the products that they have, and that they value a more personalized experience. As a result of poor product recommendations, internet buyers might avoid certain stores altogether.
E-commerce sites are on board with this trend and are investing in personalisation tactics to form the web shopping experience a far better one. This could include the personalisation of messages that leave via email, or by providing the proper information to the interested consumer group.