Marketing & Campaign Tracking

Media Campaign Tracking

    The success of a campaign can only be gauged through analysing measurable data.


    We can implement the necessary campaign tracking tools so that you have precise knowledge of its overall performance – and subsequently optimise any areas of underperformance.

    Campaign tracking is essentially a set of parameters attached to a link that points to your website. From this, user behaviour related to engagement with the campaign can be tracked.

    Our holistic approach allows us to offer omnichannel campaign data collection, meaning that we track how various channels may interact on the path to conversion.

    The benefit of campaign tracking is that parameters can be tailored to suit your objectives, e.g. discovering the primary sources of visitors (organic search; paid search; social media etc.)

    We’ll help set up, manage and optimise custom tracking for your campaigns to ensure you receive accurate, measurable data. Based on the results, a report can be compiled, providing advice and recommendations on how to improve your digital marketing activities.

    Return to Marketing
    Services offered:
    • Google Tag Manager
    • Google Analytics
    • Hot Jar
    • eCommerce Tracking
    • Tracking for Paid Media
    • URL Tracking

    Do you want to know if your campaigns are successful?

    Please speak to one of our consultants today.

    Your first consultation is free.

    Click Here to speak to one of our consultants

    Head Office, South Africa

    Park Lane West Building, 6th floor, 194 Bancor Avenue,  Menlyn Maine Pretoria, Gauteng, South Africa, 0010


    Cape Town South Africa

    50 Long Street
    Western Cape
    Cape Town

    Durban, South Africa
    Umhlanga Arch
    1 Ncondo Place
    Umhlanga Ridge
    Lisbon Portugal

    Rua Santo Amaro 148
    First Floor
    Lisbon 1300-516


    C/O Heimdall Ltd, 4th Floor, Office Block C, La Croisette, Grand Baie, Mauritius