Copywriting is the art of crafting valuable and relevant content online that is targeted at an intended audience to influence an action.
Clear. Strategic. Relevant. The saying ‘content is king’ has been a staple marketing term for years; however, we believe that ‘relevant, quality content is king’. It’s interwoven through all aspects of your brand’s image, the way you communicate, all of which contributes significantly to financial business growth. Your website is an ROI-driving sales engine that is fuelled by content – and that’s what we do.
Web copy needs to resonate with your target audience; it’s a personal conversation that should pop through the screen. The trick is to discover the copy that works for your business. We gather information, extracting insights and context, creating bespoke content marketing strategies that speak to the user.
We provide content that is consistent with your brand’s voice and in turn, communicates that live up to the hype of your business’ products and/or services to customers, business partners, prospects, and investors.
Our website content services range from landing page copy creation to optimisation to ensure it’s search engine-friendly.