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neuromarketing
Have You Ever Heard Of Neuromarketing?
Is it possible that all human feelings, thoughts, and actions are products of neural activity in the brain? Nobel Laureate Francis Crick, who put forward this hypothesis, certainly thought so. Its potential application for marketers to fully understand their audience on a neural level opens up new avenues that could have a seismic, game-changing impact on the marketing industry.
micro-moments-search
UPDATED: Are You Maximising Micro-Moments?
How do you truly capture your audiences’ attention with valuable content at the right time? As marketers, it’s a daily grapple fuelled by understanding consumer behaviour trends and relentless monitoring of analytics. What if I told you the broad scope of user targeting might be distilled down into a series of moments, micro-moments, to be exact?
Budget-planning
UPDATED: Insights From Our CEO: The Importance Of Budgeting
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains why you should have an informed budget planning strategy in place to pre-empt a lack of cash flow.
social-terms
Must-Know Social Media Terms & Acronyms in 2021
ICYMI (in case you missed it), there are numerous terms, acronyms and other types of shorthand ubiquitous in the realm of social media. Here is a list of the common jargon you can expect to find on your favourite platforms to prevent you from having FOMO (fear of missing out.)
when-to-apply-for-a-loan
UPDATED: Insights from our CEO: When Is the Right Time to Get a Loan?
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains the ins and outs of business loans so that you can decide whether you’re at the right stage in your entrepreneurial career to make use of this particular borrowing facility.
Entrepreneur
UPDATED: What Makes a Great Entrepreneur?
Starting a business, especially today, requires resilience; navigating your way through competitive markets can seem like an insurmountable task – but it's not impossible. Successful entrepreneurs possess traits that fuel a never-say-die mindset and work ethic. In this article, we'll discuss what it takes to be a prosperous entrepreneur.
Business-risks
UPDATED: Business Risks in 2021: What You Need to Know
How secure is your website? Does it have an SSL certificate, advanced firewall and comprehensive anti-virus software? These are only three of the essential cyber protection tools required to mitigate cybersecurity risks to businesses.
Influence-Marketing
Do I Need To Add Influencer Marketing To My Business Strategy?
There are a lot of misapprehensions about influencer marketing: what is it, exactly? Is it an effective asset to your business’s marketing strategy or a trend that will eventually fade into obscurity?
business-growth
UPDATED: Business Growth Strategies in 2021
Are your marketing and operational strategies running smoothly, and the business is achieving a stable ROI? That’s fantastic! You’ve reached a significant milestone. Now, you may feel it’s the right time to expand your business to elevate business growth, but how – and what – do you need to kick off this journey?
Interview
UPDATED: How To (Properly) Interview a Job Candidate
The pandemic has had a significant impact on South Africa’s unemployment rate, which now stands at an unprecedented 32.6%. Couple this with the economic instability that has caused many businesses to retrench staff or shut down permanently, and you have thousands of people applying for fewer job vacancies. It’s now more important than ever for employers to know exactly how to interview job applicants to ensure top tier employee acquisition.
Employee-worth
UPDATED: How Do I Value My Employees’ Worth?
We truly believe that employees should be cherished. Many employers know this, unfortunately, others take them for granted and this can result in a high staff turnover and negative brand reputation. It’s in this light, that we’ve written this article to harmonise the employer-employee relationship. Our HR consultancy is available to recommend and implement strategies to assist you find the ideal balance between qualitative and quantitative value that should be ascribed to employees.
Employee Benefits
UPDATED: Give Your Employees the Benefits They Deserve
We’ve seen businesses struggle with top talent acquisition and retention because they either undervalue their employees and/or don’t provide benefits that other companies are willing to offer. Job candidates are now more discerning than ever about finding a job that compensates them for their work and looks after their financial and physical health. It’s in your best interests to speak to a reputable HR consultancy to find out whether you’re offering employment packages that appeal to job-seeking candidates.
Negotiations
UPDATED: Business Development Essentials: The Art of Negotiation
Amid the current health pandemic, South Africa’s economy has metaphorically been put on life support. It could be argued that negotiating and successfully closing a business deal is ‘pure gold’ in a company’s efforts to acquire new – or maintain existing – clients in the current disruptive economic climate.
Company Profile
UPDATED: What Are a Corporate Identity and Company Profile?
A corporate identity and company profile are two key elements that contribute to the success of a business; together, they form your brand manual. In this article, we will examine and provide insight into these fundamental business-powering, brand-awareness-driving documents.
Brand
UPDATED: How to Use Content Marketing to Build Your Brand
Since the onset of the pandemic, we’ve assisted clients in adapting their content marketing strategies to suit the current social environment. Even before COVID-19 hit us, user behaviour and expectations regarding brand-to-customer communication had changed. Now, due to the increase in eCommerce and general ‘pandemic frustration’, concise, laser-focused messaging to your target audience is no longer optional.
should-I-use-online-marketing
UPDATED: Should I Use Online Marketing for My Business?
Now that you've reached the point where you have hired and are managing your employees successfully, you need to find your audience and market your products/services to them. “Go where your customers are” should be integral to every decision you make, the strategy you compile, and campaign you execute.
effective-management
UPDATED: Your Guide to Effective Employee Management
Congratulations! You're now at the point on your journey where you can start filling your empty room with employees, your prime asset. We discussed this topic in-depth in our previous article; please read it to understand how to hire the ideal employee. In this article, we’re going to dissect how to manage your staff. Welcome to your guide to effective employee management.
How-to-hire-staff
UPDATED: How to Hire the Ideal Employees
So, you’ve opened the door, taken a walk around and have begun to implement the basic infrastructure in your empty room. The next step is to learn how to hire quality employees who can seamlessly understand how to execute your business’s short, medium and long-term goals.
how-to-start-business
UPDATED: How Do I Start My Own Business?
So, you're an aspiring entrepreneur wanting to start your own business to bring you wealth and prestige? That's great! Three of the richest men in the world had exactly the same ambition, namely Jeff Bezos, Bill Gates and Mark Zuckerberg.
Quality-Website-3
Why You Need a Quality Website: Part Three
Welcome to the third instalment of our three-part series about why your business requires a high-quality website with a diverse range of functionalities. We recommend that you read Why you need a quality website: Part One and Part Two before reading any further, but here’s a brief recap of Part Two.
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Pretoria South Africa

Boardwalk Office Park, Phase 2, Block H
107 Haymeadow Street
Faerie Glen
Pretoria 0043

Cape Town South Africa

50 Long Street
Western Cape
Cape Town
8000

Lisbon Portugal

Rua Santo Amaro 148
First Floor
Alcantara
Lisbon 1300-516