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social-terms
Must-Know Social Media Terms & Acronyms in 2021
ICYMI (in case you missed it), there are numerous terms, acronyms and other types of shorthand ubiquitous in the realm of social media. Here is a list of the common jargon you can expect to find on your favourite platforms to prevent you from having FOMO (fear of missing out.)
when-to-apply-for-a-loan
UPDATED: Insights from our CEO: When Is the Right Time to Get a Loan?
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains the ins and outs of business loans so that you can decide whether you’re at the right stage in your entrepreneurial career to make use of this particular borrowing facility.
Entrepreneur
UPDATED: What Makes a Great Entrepreneur?
Starting a business, especially today, requires resilience; navigating your way through competitive markets can seem like an insurmountable task – but it's not impossible. Successful entrepreneurs possess traits that fuel a never-say-die mindset and work ethic. In this article, we'll discuss what it takes to be a prosperous entrepreneur.
Business-risks
UPDATED: Business Risks in 2021: What You Need to Know
How secure is your website? Does it have an SSL certificate, advanced firewall and comprehensive anti-virus software? These are only three of the essential cyber protection tools required to mitigate cybersecurity risks to businesses.
Influence-Marketing
Do I Need To Add Influencer Marketing To My Business Strategy?
There are a lot of misapprehensions about influencer marketing: what is it, exactly? Is it an effective asset to your business’s marketing strategy or a trend that will eventually fade into obscurity?
business-growth
UPDATED: Business Growth Strategies in 2021
Are your marketing and operational strategies running smoothly, and the business is achieving a stable ROI? That’s fantastic! You’ve reached a significant milestone. Now, you may feel it’s the right time to expand your business to elevate business growth, but how – and what – do you need to kick off this journey?
Interview
UPDATED: How To (Properly) Interview a Job Candidate
The pandemic has had a significant impact on South Africa’s unemployment rate, which now stands at an unprecedented 32.6%. Couple this with the economic instability that has caused many businesses to retrench staff or shut down permanently, and you have thousands of people applying for fewer job vacancies. It’s now more important than ever for employers to know exactly how to interview job applicants to ensure top tier employee acquisition.
Employee-worth
UPDATED: How Do I Value My Employees’ Worth?
We truly believe that employees should be cherished. Many employers know this, unfortunately, others take them for granted and this can result in a high staff turnover and negative brand reputation. It’s in this light, that we’ve written this article to harmonise the employer-employee relationship. Our HR consultancy is available to recommend and implement strategies to assist you find the ideal balance between qualitative and quantitative value that should be ascribed to employees.
Employee Benefits
UPDATED: Give Your Employees the Benefits They Deserve
We’ve seen businesses struggle with top talent acquisition and retention because they either undervalue their employees and/or don’t provide benefits that other companies are willing to offer. Job candidates are now more discerning than ever about finding a job that compensates them for their work and looks after their financial and physical health. It’s in your best interests to speak to a reputable HR consultancy to find out whether you’re offering employment packages that appeal to job-seeking candidates.
Negotiations
UPDATED: Business Development Essentials: The Art of Negotiation
Amid the current health pandemic, South Africa’s economy has metaphorically been put on life support. It could be argued that negotiating and successfully closing a business deal is ‘pure gold’ in a company’s efforts to acquire new – or maintain existing – clients in the current disruptive economic climate.
Company Profile
UPDATED: What Are a Corporate Identity and Company Profile?
A corporate identity and company profile are two key elements that contribute to the success of a business; together, they form your brand manual. In this article, we will examine and provide insight into these fundamental business-powering, brand-awareness-driving documents.
Brand
UPDATED: How to Use Content Marketing to Build Your Brand
Since the onset of the pandemic, we’ve assisted clients in adapting their content marketing strategies to suit the current social environment. Even before COVID-19 hit us, user behaviour and expectations regarding brand-to-customer communication had changed. Now, due to the increase in eCommerce and general ‘pandemic frustration’, concise, laser-focused messaging to your target audience is no longer optional.
should-I-use-online-marketing
UPDATED: Should I Use Online Marketing for My Business?
Now that you've reached the point where you have hired and are managing your employees successfully, you need to find your audience and market your products/services to them. “Go where your customers are” should be integral to every decision you make, the strategy you compile, and campaign you execute.
effective-management
UPDATED: Your Guide to Effective Employee Management
Congratulations! You're now at the point on your journey where you can start filling your empty room with employees, your prime asset. We discussed this topic in-depth in our previous article; please read it to understand how to hire the ideal employee. In this article, we’re going to dissect how to manage your staff. Welcome to your guide to effective employee management.
How-to-hire-staff
UPDATED: How to Hire the Ideal Employees
So, you’ve opened the door, taken a walk around and have begun to implement the basic infrastructure in your empty room. The next step is to learn how to hire quality employees who can seamlessly understand how to execute your business’s short, medium and long-term goals.
how-to-start-business
UPDATED: How Do I Start My Own Business?
So, you're an aspiring entrepreneur wanting to start your own business to bring you wealth and prestige? That's great! Three of the richest men in the world had exactly the same ambition, namely Jeff Bezos, Bill Gates and Mark Zuckerberg.
Quality-Website-3
Why You Need a Quality Website: Part Three
Welcome to the third instalment of our three-part series about why your business requires a high-quality website with a diverse range of functionalities. We recommend that you read Why you need a quality website: Part One and Part Two before reading any further, but here’s a brief recap of Part Two.
CV
Is The CV a Thing Of The Past Or Is a Change In Focus Needed?
Do you only consider hiring applicants who have the desired qualifications and minimal work experience or vice versa? In short, is the ‘traditional’ CV still relevant to you in today’s agile working environment?
Tax Season
Get Ready for Tax Season 2021
Tax season officially starts on 1 July 2021. Are you ready? It can be an overwhelming time for both provisional and non-provisional taxpayers. It’s likely, in the past, you were rummaging through files and boxes, trying to find the correct documents to submit. We’re here to help you. Below, you’ll find a list of all the documentation you need to submit your income tax return successfully.
Understanding-Pension
Understanding Pension, Provident Funds And Retirement Annuities
“I don’t need to start saving for retirement now. I’m young; I’ll start saving in a few years.” This is quite a common statement and mentality for individuals in their 20's and 30's. However, the importance of saving for retirement cannot be reiterated enough. It's vital to start saving as early as possible (ideally when you start earning a regular income.)
LMS system
How Do I Choose The Correct Learning Management System?
In this article, we’ll provide you with a clear breakdown of LMSs and what you should consider when choosing an LMS which will serve your company’s needs best. It’s not a decision to be made lightly because your entire eLearning ecosystem is built on it.
Quality-Website-2
Why You Need a Quality Website: Part Two
Welcome to the second instalment of our three-part series about why your business requires a high-quality website with a diverse range of functionalities. We recommend that you read Why you need a quality website: Part One before reading any further, but here’s a brief recap.
Chatbot Marketing
Do I Need Chatbots In My Marketing Strategy?
Chatbots. You know those smiling face icons or photos of a helpful-looking individual that usually appear on the bottom right-hand corner of your screen when you enter a website. Marketers have different opinions of the value they add, but we’re not here to argue the merits either side. We’re here to give you an objective understanding and practical applications of chatbots.
UGC
User-Generated Content: A Brand’s True Voice
Imagine as a business owner you had confidence that your customers were promoting your brand! There is no better way to prove that you have a popular, trusted product and/or service than by the consumer confirming it to the public through user-generated content.
Quality website
Why you Need a Quality Website: Part One
A website is the start of your online journey. If it's poor quality, users are going to abandon the site (and your brand) in favour of a competitor whose website satisfies behaviour, sentiment and expectations. There are so many facets to this question that we're going to break this up into three parts: part one will discuss the overarching reasons for this need, and dive deeper as we progress.
Financial Reporting
Importance Of Financial Reporting And Analysis
Disorganisation. Loss of potential growth opportunities. Unforeseen expenses and tax bills. Start-ups and SMEs shouldn’t underestimate the importance of established financial reporting and analysis procedures.
Gamification
Gamification: Play to Learn
"Alright, everyone. It's time to play a game!" Do you remember the flurry of excitement you felt when your pre-school teacher announced terrific words? You dropped whatever you were doing and became fully attentive at the prospect of a game at school! Fast-forward 20 years, and you're struggling to keep your eyes open during another boring slide presentation intended to train and upskill. Which scenario would you prefer?
Social Commerce
Social Commerce: Is It Right For Your Business?
Have you ever heard of social commerce? Simply put, it’s a way of selling products by using social media platforms as an online ‘store’. The supported platforms (mentioned below) allow business owners to create business pages to showcase their product range, including via images and/or video, descriptions, copy, logos and augmented reality functionality such as filters.
Display Advertising
Display Advertising: What You Need To Know
All entrepreneurs know that advertising is one of the core elements needed to assist your brand's online visibility and, by extension, how you reach your target audience. No doubt you have heard chatter from other budding entrepreneurs about the types of display advertising they’re using to reach prospects, drive traffic, generate leads and make sales (conversions).
Employee Contracts
Employee Contracts: What You Need to Know
So, you’ve just landed your ideal job. That’s fantastic, but has your new employer promised to send you an employee contract? If the company asks you to start work two weeks before the contract is ready – don’t.
Why Your Business Needs Professional Bookkeeping & Accounting Services
Isn’t bookkeeping just another word for accounting? Not at all. Fundamentally, entrepreneurs and newly formed SMEs must understand it's not a skill that can simply be delegated to any staff member. The discipline requires a certified bookkeeper who has practiced in the financial industry and is fluent in managing bookkeeping software. Let’s start with the basics.
SEO Copywriting
The Mechanics Behind Successful SEO Copywriting
A business’s website needs two primary marketing elements to function: content (copywriting and content development) and search engine optimisation (SEO). This isn’t new information, but what tends to get overlooked is the ‘behind-the-search-engine’ challenges that are faced.
Tax Implications
The Tax Implications For Multiple Income Streams
Today, it's not uncommon for people to have multiple income streams; freelancing in addition to permanent employment can be crucial to survive. If the pandemic has taught us anything, it’s that having an emergency fund is vital to safeguard us against unforeseen events. You may also be drawing annuity income from a product such as a life annuity. There are specific tax implications for having multiple streams of income, and if not fully understood (and budgeted for), you're likely to be hit by a hefty bill from the South African Revenue Service (SARS).
Causes of Business Bankruptcy
The Leading Causes of Business Bankruptcy
Bankruptcy doesn’t discriminate. Whether you’re an entrepreneur trying to break into the market with an ambitious start-up, or an established corporate, running out of capital and having to declare insolvency is a potential reality. There are numerous reasons why bankruptcy can occur.
What Happens if I Die Without a Will?
Having a Will drawn up is an unnecessary expense; I don’t need one? The question you should be asking is can you afford to die without a will? In this article, we’ll unpack this question.
Customer Experiences
Scent, Sound And a Bit of Digital: Creating a Memorable Customer Experience
Retirement should be a time of relaxation. You've dedicated many years of your life to your career and made your impact on your industry; the last thing you want to be worrying about constantly is money.
Retirement
How To Achieve a Sustainable Retirement Income
Retirement should be a time of relaxation. You've dedicated many years of your life to your career and made your impact on your industry; the last thing you want to be worrying about constantly is money.
Sales & marketing
How To Fix a Stagnating Sales Funnel
Are you finding that your sales figures are constantly decreasing? There likely is/are problems with your sales funnel, causing prospects to exit before they convert. Use the following tactics to examine and optimise each stage of the funnel.
Personal Finance
Personal Finance Tips: You Can Save More Money
When was the last time you reviewed your long-term investments and/or savings products, such as a retirement or living annuity? It’s recommended that you review your financial portfolio annually or if you know that your personal circumstances will change relatively soon, such as getting married, having a child, saving for education or retirement, evaluate them twice a year.
Digital marketing pricing
Insights From Our CEO: Are My Products Priced Correctly?
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. He is an expert business and wealth consultant to business owners and entrepreneurs to create long-term sustainable wealth.
AR & Marketing
How AR Will Impact Marketing In 2021 And Beyond
Imagine you could furnish a home or office space in real-time on your own terms by using your smartphone? Pretty cool, right? Well, that technology already exists, and so does this scenario – welcome to augmented reality.
Estate Planning
Estate Planning: What Is An Executor Of An Estate?
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. He is an expert business and wealth consultant to business owners and entrepreneurs to create long-term sustainable wealth.
VR Marketing
Are You Ready For VR Marketing?
It’s likely that you've heard the term 'virtual reality' and regarded it as part of the gaming industry's evolution and therefore doesn't apply to your business. Wrong. Did you know that "According to the Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees or are themselves innovating and developing these technologies.”?
Hiring & Firing Staff
Insights From Our CEO: Hiring And Firing Staff: What You Need To Know
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. He is an expert business and wealth consultant to business owners and entrepreneurs helping them to create long-term sustainable wealth.
Employee Contracts
Insights From Our CEO: Remuneration Structures For Sales Staff
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. He is an expert business and wealth consultant to business owners and entrepreneurs helping them to create long-term sustainable wealth.
Why Is Social Media Branding Important?
Why Is Social Media Branding Important?
Can people recognise your brand across all social media platforms? Brand consistency across all your marketing channels will spread your brand identity online, ensuring that it pops up in all the right places so your audience will take notice, associate, and engage with it on the different social media platforms.
Are You Thinking About Remarketing OR Retargeting Ads?
Are You Thinking About Remarketing OR Retargeting Ads?
Imagine this: You’ve set up an eCommerce business boasting a killer website that offers prospective consumers with a streamlined user experience (UX). You’ve spent a fortune on a custom user interface (UI) keyword bidding as well as crafting ads to promote and sell your products
Social Media Trends To Follow In 2021
Awesome Business-Changing Social Media Trends To Follow In 2021
Last year, the global pandemic caused us to live predominantly in the digital world. Social media usage and trends exploded as their functionality was used by businesses to maintain and achieve their goals. Has social media peaked, or was the pandemic possibly a catalyst to kick-start an evolution of how a business' work will be conducted? So, let’s take a look at what we can expect in 2021.
Accounting & Tax Operations
Why You Should Outsource Your Accounting & Tax Operations
There’s no doubt that owners of start-ups and small businesses need to keep a tight rein on capital. One of the methods some employers may use is to ask your in-house team to manage the business finance accounts. However, while this may seem like a cost-effective solution, you're embarking on a slippery slope that could see tax returns not being filed with SARS, creditors as well as staff members not being paid. It's going to cause a vicious cycle that will harm your current business operations and long-term goal aspirations, particularly during the pandemic.
How To Repair a Negative Online Reputation
How To Repair a Negative Online Reputation
Your online reputation can make or break your business, period. It's likely that before anyone considers buying your products and/or services, they've checked you out on Google and social media platforms. The information, links and reviews usually help them decide. Something as simple – yet vital – as an incomplete Google My Business page can influence a consumers' decision. Online reputation management is a business necessity – there has been a seismic shift in the balance of power.
Does My Business Need Instagram?
Does My Business Need Instagram?
Did you know that 3.96 billion people are currently using social media worldwide? Do you have an eCommerce business dedicated to social selling? Then, Instagram, the visual powerhouse, is a no-brainer. The cross-sell and upsell opportunities, audience presence, and shareability capabilities are a few smartphone screen taps away.
should I add YouTube To My Marketing Strategy?
Why should I add YouTube To My Marketing Strategy?
'Six billion hours of video are watched every month, and 100 hours of video are uploaded every minute!" How much more of an incentive do you need?
Facebook For My Business?
Is Facebook Right For My Business?
On 4 February 2004, the world saw the genesis of a digital platform called Facebook that would transform how business was conducted.
Should I Incorporate Podcasts Into My Marketing Strategy?
Should I Incorporate Podcasts Into My Marketing Strategy?
A podcast is a digital audio file available on the Internet for streaming and/or downloading to a computer or mobile device.
E-learning and Its Significance In South Africa In 2021
The Rise of E-learning and Its Significance In South Africa In 2021
The prevalence of e-learning has increased dramatically over the last year due to the lockdown restrictions caused by the pandemic. Suddenly classrooms and lecture halls were empty; every student was forced to work from home (WFH).
What You Need To Know About Investment Management
Beginner OR Advanced? What You Need To Know About Investment Management
Are you thinking about starting to invest your money? Many potential investors are tentative to pay for financial advice; perhaps you received some bad advice in the past?
Why Do I Need a Social Media Strategy
Why Do I Need a Social Media Strategy?
It’s likely that most articles you read about social media tout how it’s ubiquitous for businesses to succeed in today's digitally-driven environment. But where do you start? Here’s everything you need to know about the importance of ­­– and what should be included – in a social media strategy.
Why You Need a Resonating Brand Identity
Why You Need a Resonating Brand Identity
Your brand identity (also known as a company identity) is the way you present your business holistically to your prospective client base, which these days can be worldwide.
Is Saving For Retirement Early Necessary?
Is Saving For Retirement Early Necessary?
When you retire, don’t you want to know that your finances are in order so you can enjoy a comfortable life after work? The best way to start the journey to financial wellness in your later years is to start saving for retirement as early as possible.
Does My Business Need a Mobile App In 2021
Does My Business Need a Mobile App In 2021?
Quick, before you read any further, look at your mobile device; how many apps do you have installed? Most likely, quite a few.
How Do I Market On Social Media Effectively?
How Do I Market On Social Media Effectively?
Did you know that you’re losing potential sales while reading this article? The social media icons you see on almost every page of a company's website are no longer an option; they serve a pivotal purpose in every facet of your business.
CIPC Registration
Understanding CIPC Registration: Are You Trading Legally?
So, you have to start a new business? Perhaps a trendy restaurant in a hotspot location that’s becoming known as 'the place to go'. The clientele is fantastic, and you're turning a profit; that's great, but is the business registered with the Companies and Intellectual Property Commission (CIPC)? If not, you’re likely trading illegally.
Why Your Business Must Invest In Video Marketing
Why Your Business Must Invest In Video Marketing
YouTube, Vimeo, Facebook, Instagram, Vine. The number of video marketing platforms is vast. Each has specific functionality to suit your marketing strategy and budget – are you using it to grow your company's awareness, digital footprint, and revenue streams? If not, here’s how you can get started. In 2021, there is absolutely no excuse for shying away from video marketing.
Social Media is Not a Luxury; It’s a Business Necessity
Social Media is Not a Luxury; It’s a Business Necessity
Social media, can you really run a business without it in today’s competitive digitally dominant landscape? Simply put, no, you can’t. The classic marketing 101 declaration: Go where your prospective audience exists may sound trite, but just as we adjusted to life under full lockdown, businesses needed to accept that COVID-19 changed social dynamics.
Salary Scales
Salary Scales: How to Find the Right Balance
When was the last time you searched for a job vacancy online? Yesterday, a week ago, a year ago? It doesn't matter. What we're discussing in this article isn't a time-sensitive piece; instead, it's an in-depth look at salary scales in South Africa.
Do I Need a Copywriter or Content Developer?
Do I Need a Copywriter or Content Developer?
Content as a collective term forms the foundation on which all digital marketing activities are based – I think everyone from avid entrepreneurs in the process of building start-ups to small business owners and corporate titans understands the gravitas of this marketing principle.
Developing A Brand
Insights From Our CEO: Consistency: The Key to Developing a Brand
Brand inception, implementation and development is arguably the most salient task for an entrepreneur. Think of your brand as a living entity, and it needs to resonate a personality and character. Curiosity, engagement and an overarching personal connection are significant indicators that dictate the relatability of your brand. Essentially, your target audience needs to be able to associate emotionally with your brand.
What is Proof of Concept?
What is Proof of Concept?
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he identifies and explains the proof of concept (POC) and clarifies misconceptions around the entrepreneurial term.
Types of Domestic Savings
The Different Types of Domestic Savings – #PersonalFinanceTips
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he discusses the different types of domestic savings products.
When Is The Right Time To Get a Loan?
Insights From Our CEO: When Is The Right Time To Get a Loan?
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains the ins and outs of business loans so that you can decide whether you’re at the right stage in your entrepreneurial career to make use of this particular borrowing facility.
Why I Need a Will
Insights From Our CEO: Why You Need a Will
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains why it’s essential that you have a valid Will.
Medical Aid Schemes In South Africa
Understanding Medical Aid Schemes In South Africa
I’m young, fit and healthy; why should you need to pay premiums towards a medical aid scheme? Surely
Importance of Budgeting
Insights From Our CEO: The Importance of Budgeting – #PersonalFinanceTips
Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he explains why you should have an informed budget planning strategy in place to pre-empt a lack of cash flow.
Why must my website be mobile-friendly?
“Okay, Google. Why must my website be mobile-friendly?”
Seems like a no-brainer, right? While the answer to this statement is evident to those involved in the digital marketing world, not all clients have quite grasped the concept of the necessity for a mobile-friendly (responsive) version of their website
How Do I Value My Employees’ Worth?
How Do I Value My Employees’ Worth?
Employees’ worth (or value) is a complicated question to answer; it’s a real dichotomy due to the concurrent subjectivity and objectivity to the parties concerned. In this article, we’ll analyse, interpret the quantitative data points and qualitative emotions to try and find a mutually satisfying method.
Should You Get a Credit Card?
Should You Get a Credit Card?
‘Credit card’. Do those two words cause immediate anxiety, or do you see it as a positive financial tool that you can use to your advantage? There are different schools of thought when it comes to credit and like anything in life, having a credit card has its pros and cons. In this article, we’ll look at some of the advantages and disadvantages of using a credit card.
Retirement Planning
Retirement Planning: Breaking Mental Barriers
There is nothing wrong with living – and enjoying – the present, but it cannot be in spite of planning for your future. In this article, we’re going to help you break mental barriers, even if you’re not able to start saving immediately, that are holding you back from achieving financial security at retirement.
What You Need To Know About Trusts
What You Need To Know About Trusts
Trusts are, more often than not, associated with accounts in which idle rich kids keep their money – you may have heard the pejorative term, ‘trust fund kid’. However, this is an inaccurate, oversimplification of trusts. In reality, they are a monetary vehicle that offers a plethora of benefits
How To Craft The Perfect CV
How To Craft The Perfect CV
We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?
conversational marketing
It’s Time To Have a Real Conversation With Your Customers
We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?
What Makes a Great Entrepreneur?
What Makes a Great Entrepreneur?
Starting a business, especially today, requires resilience, navigating your way through competitive markets can seem like an insurmountable task – but it’s not impossible. Successful entrepreneurs possess traits that fuel a never-say-die mindset and work ethic. In this article, we’ll discuss what it takes to be a prosperous entrepreneur.
Keep Your Credibility: Brand Reputation Management
Keep Your Credibility: Brand Reputation Management 101
In present-day’s digital landscape, there has been a transference in the balance of power in the brand-to-consumer relationship. Consumers now have a strong grip on the state of a brand’s reputation through the power of technology, especially on social media and review platforms such as Hellopeter and Yelp.
Financial Lessons We Can Learn From a Pandemic
Financial Lessons We Can Learn From a Pandemic
The financial and trauma and emotional toll that the pandemic has had on South Africans (and the world) is immense. Unemployment is at the highest percentage ever, and the health system is completely overwhelmed.
How To Interview a Job Candidate
How To (Properly) Interview a Job Candidate
All businesses want to attract top talent; the perfect-edged puzzle piece that fits the company like a glove. I’ve heard many interviewers complain that they can’t find the ‘right person’ for the job.
What You Need To Know About Brand Personas
What You Need To Know About Brand Personas
A corporate identity (CI) beautifully packages your brand from a visual perspective, guiding design uniformity across all channels to establish and maintain recognition for prospective customers. Once you have a look and feel, the next piece of the puzzle is to develop the marketing language: the rhetoric that underpins unique, yet consistent, brand messaging? Answer: Brand personas.
Are You Maximising Micro-Moments
Are You Maximising Micro-Moments?
How do you truly capture your audiences’ attention with valuable content at the right time? As marketers, it’s a daily grapple fuelled by tracking tags, understanding consumer behaviour trends and constant monitoring of analytics. The broad scope of user targeting may be distilled down into a series of moments, micro-moments, to be exact.
How To Create a Marketing Campaign
Perfect Results: How To Create a Valuable Marketing Campaign
Marketing campaigns are an organised, strategised mechanism used by businesses to achieve a specific goal. These efforts may include but are not limited to spreading awareness of a brand’s product/service, remarketing or collecting public feedback.
Financial Growth Strategies
Business Development Essentials: Financial Growth Strategies
Are your marketing and operational strategies are running smoothly, and the business is achieving a stable ROI? That’s fantastic! You may be feeling it’s the right time to expand your business to elevate business growth, but how, and what do you need to kick-off this journey? Answer: You have to decide on a business growth strategy that suits your specific financial goals. This article serves as a guide to the best business growth strategies available to you.
Give Your Employees The Benefits They Deserve
Give Your Employees The Benefits They Deserve
It’s vital that all employers know that there are certain benefits to which your employees are legally entitled; they include but are not limited to paid annual, parental, family responsibility and sick leave.
Business Development Essentials: The Art of Negotiation
Business Development Essentials: The Art of Negotiation
Amid the current health pandemic, South Africa’s economy has metaphorically been put on life support. It could be argued that negotiating and successfully closing a business deal is ‘pure gold’ in a company’s efforts to acquire new – or maintain existing – clients in the current disruptive economic climate.
What You Need To Know About Business Risks
Business Risk: What You Need To Know
One of the traits of developing a successful business is having contingency plans in place for risks that you may face. Insufficient planning can lead to profit loss and even permanent closure. In this article, we’ll define and explain the different types of business risk. Here’s what you need to know.
IFA Consulting
Be Financially Savvy: Always Consult an IFA
Money management (or mismanagement) is one of the leading reasons why people and businesses succumb to falling into a black hole of debt. Financial literacy is an essential resource needed to combat this problem.
What Is The Difference Between SEO & SEM
What Is The Difference Between SEO & SEM?
Search engine optimisation (SEO) and search engine marketing (SEM) are digital marketing terms that are often misinterpreted and used interchangeably, but when you delve into the details, their fundamental differences, as well as benefits, are revealed. Collectively, they fall under the umbrella term ‘Search Marketing.’
Does My Business Really Need to Use Social Media?
Does My Business Really Need to Use Social Media?
The inception and evolution of social media platforms are continually shaping the way businesses communicate and interact with existing and prospective customers about their products and/or services. However, is it an indispensable marketing channel for every business?
Are HR Strategy Changes Necessary?
Return to Work: Are HR Strategy Changes Necessary?
As 1.5 million South Africans return to work this week, risk-adjusted regulations have been gazetted for employers; these include the provision of two cloth masks for every employee, adhering to social distancing and having hand sanitisers readily available.
Do You Know What These Business Acronyms Mean
Do You Know What These Business Acronyms Mean?
So, you’ve decided to embrace your entrepreneurial spirit and start your own business – that’s fantastic. However, you’re going to encounter some obstacles along the way.
Marketing Methods That Can Withstand a Pandemic
Are There Any Marketing Methods That Can Withstand a Pandemic?
At this moment, many South African businesses are searching for ways to withstand the adverse financial consequences of the coronavirus pandemic. In this article, we’re going to explain why this is ironically an opportune time to consider digital marketing as a relief measure for your business.
How to Manage Personal Finances During a Crisis
How to Manage Personal Finances During a Crisis
he financial impact of the coronavirus pandemic has shaken South Africans – and the world – to its core. Now, more than ever, it’s vital to assess and structure your personal finances for today and the post-COVID-19 future.
Identifying & Adapting to New Consumer Behaviour Trends
Identifying & Adapting to New Consumer Behaviour Trends
The lockdown extension has intensified alterations in social behavioural trends. Everyone is adapting to new circumstances, and marketers need to align with the dynamic. Proactive methods of collecting relevant data to gain an accurate picture of current behaviour developments are necessary. But where do you start?
Building Brand Resilience During a Pandemic
Shifting Online: Building Brand Resilience During a Pandemic
After South African president, Cyril Ramaphosa’s announcement of a lockdown extension until the end of the month, hard-hit industries absorbed another ‘punch to the gut’. A lot of business owners may feel disheartened; however, this is the time when the strength your business’s character and proactivity is vital. As you ride out the storm, you can still use SEO to build and sustain brand resiliency.
The Benefits of Increased Content Engagement
Online Consumer Behaviour is Changing: The Benefits of Increased Content Engagement
We believe that relevant, valuable content is king. The Content Marketing Institute states that ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.’
How Do I Start My Own Business
How Do I Start My Own Business?
So, you’re a budding entrepreneur, wanting to start your own business to bring you wealth and prestige? That’s great! Three of the richest men in the world had exactly the same ambition, namely Jeff Bezos, Bill Gates and Mark Zuckerberg.
How to Hire the Ideal Employees
How to Hire the Ideal Employees
You’ve opened the door, taken a walk around and have begun to implement the basic infrastructure in your empty room. The next step is to learn how to hire quality employees who can seamlessly understand how to execute your business’s short, medium and long-term goals.
Guide to Effective Employee Management
Your Guide to Effective Employee Management
Congratulations! You’re now at the point on your journey where you can start filling your empty room with employees, your prime asset. We discussed this topic in-depth in our previous article; please read it so that you have an understanding of how to hire the ideal employee.
Online Marketing For My Business
Should I Use Online Marketing For My Business?
Now that you’ve reached the point where you have hired and are managing your employees successfully, you need to find your audience and market your products/services to them.
What Are a Corporate Identity and Company Profile?
What Are a Corporate Identity and Company Profile?
A corporate identity and company profile are two key elements that contribute to the success of a business; together, they form your brand manual. In this article, we’re going to examine and provide insight into these two fundamental business-powering essentials.
Content Marketing to Build Your Brand
How to Use Content Marketing to Build Your Brand
We’ve all experienced the scenario: After a sip of your morning coffee, you open your email and are greeted by a barrage of information that has no relevance nor offers any value to you.

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