Business & Wealth
Management Insights

Are You Ready For VR Marketing?

It’s likely that you’ve heard the term ‘virtual reality’ and regarded it as part of the gaming industry’s evolution and therefore doesn’t apply to your business. Wrong. Did you know that “According to the Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees or are themselves innovating and developing these technologies.”?

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Why Is Social Media Branding Important?

Can people recognise your brand across all social media platforms? Brand consistency across all your marketing channels will spread your brand identity online, ensuring that it pops up in all the right places so your audience will take notice, associate, and engage with it on the different social media platforms.

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Awesome Business-Changing Social Media Trends To Follow In 2021

Last year, the global pandemic caused us to live predominantly in the digital world. Social media usage and trends exploded as their functionality was used by businesses to maintain and achieve their goals. Has social media peaked, or was the pandemic possibly a catalyst to kick-start an evolution of how a business’ work will be conducted? So, let’s take a look at what we can expect in 2021.

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Why You Should Outsource Your Accounting & Tax Operations

There’s no doubt that owners of start-ups and small businesses need to keep a tight rein on capital. One of the methods some employers may use is to ask your in-house team to manage the business finance accounts. However, while this may seem like a cost-effective solution, you’re embarking on a slippery slope that could see tax returns not being filed with SARS, creditors as well as staff members not being paid. It’s going to cause a vicious cycle that will harm your current business operations and long-term goal aspirations, particularly during the pandemic.

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How To Repair a Negative Online Reputation

Your online reputation can make or break your business, period. It’s likely that before anyone considers buying your products and/or services, they’ve checked you out on Google and social media platforms. The information, links and reviews usually help them decide. Something as simple – yet vital – as an incomplete Google My Business page can influence a consumers’ decision. Online reputation management is a business necessity – there has been a seismic shift in the balance of power.

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Does My Business Need Instagram?

Did you know that 3.96 billion people are currently using social media worldwide? Do you have an eCommerce business dedicated to social selling? Then, Instagram, the visual powerhouse, is a no-brainer. The cross-sell and upsell opportunities, audience presence, and shareability capabilities are a few smartphone screen taps away.

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Why Do I Need a Social Media Strategy?

It’s likely that most articles you read about social media tout how it’s ubiquitous for businesses to succeed in today’s digitally-driven environment. But where do you start? Here’s everything you need to know about the importance of ­­– and what should be included – in a social media strategy.

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Understanding CIPC Registration: Are You Trading Legally?

So, you have to start a new business? Perhaps a trendy restaurant in a hotspot location that’s becoming known as ‘the place to go’. The clientele is fantastic, and you’re turning a profit; that’s great, but is the business registered with the Companies and Intellectual Property Commission (CIPC)? If not, you’re likely trading illegally.

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Why Your Business Must Invest In Video Marketing

YouTube, Vimeo, Facebook, Instagram, Vine. The number of video marketing platforms is vast. Each has specific functionality to suit your marketing strategy and budget – are you using it to grow your company’s awareness, digital footprint, and revenue streams? If not, here’s how you can get started. In 2021, there is absolutely no excuse for shying away from video marketing.

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Social Media is Not a Luxury; It’s a Business Necessity

Social media, can you really run a business without it in today’s competitive digitally dominant landscape? Simply put, no, you can’t. The classic marketing 101 declaration: Go where your prospective audience exists may sound trite, but just as we adjusted to life under full lockdown, businesses needed to accept that COVID-19 changed social dynamics.

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Salary Scales: How to Find the Right Balance

When was the last time you searched for a job vacancy online? Yesterday, a week ago, a year ago? It doesn’t matter. What we’re discussing in this article isn’t a time-sensitive piece; instead, it’s an in-depth look at salary scales in South Africa.

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Do I Need a Copywriter or Content Developer?

Content as a collective term forms the foundation on which all digital marketing activities are based – I think everyone from avid entrepreneurs in the process of building start-ups to small business owners and corporate titans understands the gravitas of this marketing principle.

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Insights From Our CEO: Consistency: The Key to Developing a Brand

Brand inception, implementation and development is arguably the most salient task for an entrepreneur. Think of your brand as a living entity, and it needs to resonate a personality and character. Curiosity, engagement and an overarching personal connection are significant indicators that dictate the relatability of your brand. Essentially, your target audience needs to be able to associate emotionally with your brand.

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What is Proof of Concept?

Welcome to our exclusive series of personal – and business – wealth management insights from Ajay Wasserman, Founder and CEO of the Fio Group. In this article, he identifies and explains the proof of concept (POC) and clarifies misconceptions around the entrepreneurial term.

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How Do I Value My Employees’ Worth?

Employees’ worth (or value) is a complicated question to answer; it’s a real dichotomy due to the concurrent subjectivity and objectivity to the parties concerned. In this article, we’ll analyse, interpret the quantitative data points and qualitative emotions to try and find a mutually satisfying method.

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Should You Get a Credit Card?

‘Credit card’. Do those two words cause immediate anxiety, or do you see it as a positive financial tool that you can use to your advantage? There are different schools of thought when it comes to credit and like anything in life, having a credit card has its pros and cons. In this article, we’ll look at some of the advantages and disadvantages of using a credit card.

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Retirement Planning: Breaking Mental Barriers

There is nothing wrong with living – and enjoying – the present, but it cannot be in spite of planning for your future. In this article, we’re going to help you break mental barriers, even if you’re not able to start saving immediately, that are holding you back from achieving financial security at retirement.

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What You Need To Know About Trusts

Trusts are, more often than not, associated with accounts in which idle rich kids keep their money – you may have heard the pejorative term, ‘trust fund kid’. However, this is an inaccurate, oversimplification of trusts. In reality, they are a monetary vehicle that offers a plethora of benefits

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How To Craft The Perfect CV

We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?

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It’s Time To Have a Real Conversation With Your Customers

We’ve come a long way with regards to increasing communication efficiency; whether you’re a B2B or B2C-focused business, your ability to understand and articulate the answers clients’ and/or customers’ questions sets a reputation benchmark that should be maintained. Do you have a conversational marketing strategy to address, and satisfy consumer needs?

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What Makes a Great Entrepreneur?

Starting a business, especially today, requires resilience, navigating your way through competitive markets can seem like an insurmountable task – but it’s not impossible. Successful entrepreneurs possess traits that fuel a never-say-die mindset and work ethic. In this article, we’ll discuss what it takes to be a prosperous entrepreneur.

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Keep Your Credibility: Brand Reputation Management 101

In present-day’s digital landscape, there has been a transference in the balance of power in the brand-to-consumer relationship. Consumers now have a strong grip on the state of a brand’s reputation through the power of technology, especially on social media and review platforms such as Hellopeter and Yelp.

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What You Need To Know About Brand Personas

A corporate identity (CI) beautifully packages your brand from a visual perspective, guiding design uniformity across all channels to establish and maintain recognition for prospective customers. Once you have a look and feel, the next piece of the puzzle is to develop the marketing language: the rhetoric that underpins unique, yet consistent, brand messaging? Answer: Brand personas.

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Are You Maximising Micro-Moments?

How do you truly capture your audiences’ attention with valuable content at the right time? As marketers, it’s a daily grapple fuelled by tracking tags, understanding consumer behaviour trends and constant monitoring of analytics. The broad scope of user targeting may be distilled down into a series of moments, micro-moments, to be exact.

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Business Development Essentials: Financial Growth Strategies

Are your marketing and operational strategies are running smoothly, and the business is achieving a stable ROI? That’s fantastic! You may be feeling it’s the right time to expand your business to elevate business growth, but how, and what do you need to kick-off this journey? Answer: You have to decide on a business growth strategy that suits your specific financial goals. This article serves as a guide to the best business growth strategies available to you.

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Business Risk: What You Need To Know

One of the traits of developing a successful business is having contingency plans in place for risks that you may face. Insufficient planning can lead to profit loss and even permanent closure. In this article, we’ll define and explain the different types of business risk. Here’s what you need to know.

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What Is The Difference Between SEO & SEM?

Search engine optimisation (SEO) and search engine marketing (SEM) are digital marketing terms that are often misinterpreted and used interchangeably, but when you delve into the details, their fundamental differences, as well as benefits, are revealed. Collectively, they fall under the umbrella term ‘Search Marketing.’

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Identifying & Adapting to New Consumer Behaviour Trends

The lockdown extension has intensified alterations in social behavioural trends. Everyone is adapting to new circumstances, and marketers need to align with the dynamic. Proactive methods of collecting relevant data to gain an accurate picture of current behaviour developments are necessary. But where do you start?

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Shifting Online: Building Brand Resilience During a Pandemic

After South African president, Cyril Ramaphosa’s announcement of a lockdown extension until the end of the month, hard-hit industries absorbed another ‘punch to the gut’. A lot of business owners may feel disheartened; however, this is the time when the strength your business’s character and proactivity is vital. As you ride out the storm, you can still use SEO to build and sustain brand resiliency.

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How to Hire the Ideal Employees

You’ve opened the door, taken a walk around and have begun to implement the basic infrastructure in your empty room. The next step is to learn how to hire quality employees who can seamlessly understand how to execute your business’s short, medium and long-term goals.

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Your Guide to Effective Employee Management

Congratulations! You’re now at the point on your journey where you can start filling your empty room with employees, your prime asset. We discussed this topic in-depth in our previous article; please read it so that you have an understanding of how to hire the ideal employee.

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