In 2022 it is predicted that the average person will spend 100 minutes per day watching online videos. Can your business afford not to be featured in that 100 minutes!
- 93% of businesses already have video marketing as an integral part of their marketing strategy.
- 84% of consumers have been convinced to buy a product after watching a video.
- 82% of all online traffic in 2022 will be video, according to Cisco.
Still not convinced, let’s take a look at some of the video marketing trends for 2022
Live video really took off in 2020 when the pandemic shut down in-person events. It became an incredibly powerful way for brands and influencers to connect with audiences. While video is popular overall, consumers will engage more when the content is live – users will watch a Facebook live for 3 x longer than the same pre-recorded video and are six times more likely to engage. Lives are a really powerful way for brands to share real time content with their audiences – this can include live coaching sessions, brand launches, product reveals and live interviews. Do you have live videos as a part of your 2022 marketing strategy?
Thanks to the advancements in technology, you don’t need expensive video equipment or time in a studio to get quality video. You can use your smartphone to create quality, authentic and engaging content. In fact, influencers have perfected the art of creating video content with nothing but a cell phone – think TikTok, Instagram Reels and Vlogs.
Research by Forrester found that videos are “53 times more likely to generate first-page rankings than other traditional SEO techniques.” Are you taking advantage of this?
Videos need to be relevant. They need to solve a problem, answer a question, or educate the audience and they need to be interesting.
Consistency is key. You can’t create on video and expect it to rank. You need to be creating regular, consistent content that is posted to your website as well as your other social media channels.
Optimise your videos. Creating the video is the first step, making sure you use title tags, keywords and engaging thumbnails is the next step to help optimise your video.
Telling your brand’s story should be a part of your marketing strategy as it allows you to really connect with your consumers and build a community. One of the best ways to tell your story is through the use of video blogs (vlogs). Your brand becomes the main character, and you can use that voice to tell the brand story which allows your audience to understand who and what the brand stands for. Influencers are, again, leading the way when it comes to the creation of authentic and engaging vlogs.
Social Media Stories
Unlike vlogs, stories are an informal way of connecting with your audience, allowing you to share behind the scenes snippets and outtakes. Because they are informal, stories are a lot more interactive. You can ask questions, run polls, share challenges, and create campaigns.
85% of Facebook videos are watched without sound. Sounds strange but makes sense since users are watching videos on the go, in waiting rooms, on trains and in classrooms. If a video doesn’t make sense without sound, people will stop watching. A quick fix is to add closed captions to your video if their audio.
User-generated content builds more trust, and most users find it more authentic and appealing. Using user-generated content is a win-win for brands – it builds trust and creates content for your channels. You don’t need to work with influencers to get UCG, encourage your clients to share their experience with your brand and tag you so you can reshare it. Video should be a large part of your 2022 marketing plan, but you cannot rely on video alone, it does need to be a part of a larger marketing strategy, supported by creative, engaging content and images. Our team of marketing consultants can help you develop an overall marketing strategy that includes video, and our skilled videographers can create quality video for you to use on your website and on your social media channels.